Latin America

A challenging region for power utilities

April 2024

Latin America is the world's greenest region when it comes to power generation.  

But its power utilities have a challenging task to maintain reliable electric power.  

Latin America is the world’s greenest region for power generation, with the world's lowest carbon footprint, due mainly to extensive use of hydropower: hydro accounts for 40% of utility generation across the region and in Brazil, which is the largest producer of electricity in the region, the figure is 75%.  

Although boosting Latin America’s renewable credentials, hydropower also brings a high degree of vulnerability into the power generation mix:  droughts or prolonged periods of reduced rainfall can severely impact supply and cost of electricity and mean that during dry spells, power generation must compete with other industries, for example agriculture, for scarce water supplies.  

Humidity is common in many countries, particularly in Central America and the Amazon Basin.  This can be a real challenge for grid transmission and distribution, especially for power transformers, and can lead to shorter asset life and risk of outages.   Across the region, vegetation causes challenges for power transmission lines and is often the cause of outages.

Across the region, the average consumer sees a couple of power outages of up to four hours every month, but this masks substantially longer and more regular outages in rural areas. 

Source of Electricity Generated by Utilities in Latin America (2021)


Source: U.S. Energy Information Administration (Jan 2023)

Scattered populations, mountainous terrain, rapidly growing vegetation and high humidity all combine to make Latin America a challenging region for power utilities.

Diesel Generator Sets in Latin America

From the Caribbean to Central America and down to its cone, Latin America is a large and diverse region.  

In Mexico and the region's Southern Cone, as many as 90% of the population live in urban settlements, while in the rest of the region, particularly in Central America, 40 - 50% of the population is rural, often built around an agricultural economy.  Although 98% of region's population now has access to electricity, that still equates to 17 million people lacking access to the grid.  

Average annual power outages across the region amount to around 100 hours a year, with an average of two outages a month, but higher in remote rural areas*.    

Ownership of diesel generator sets is most concentrated in the Caribbean and Central America where as many as 40 - 50% of businesses either own or have access to a generator set.  


Driven by significant telecoms and agricultural / food sectors, the market for diesel generator sets is skewed towards lower power ratings, with 40% of the opportunity below 250 kVA and almost two thirds below 750 kVA.  


With data for Q1 - Q3 of 2023 available, the overall market is likely to reach slightly more than $700 million, bringing the market back to pre-Covid 19 levels. 


* Source: Enterprise Surveys (http://www.enterprisesurveys.org), The World Bank. 

Latin America Diesel Generator Set Opportunity by Power Band

(US$ m)

Source:  Genstat from Parkinson Associates.  Values based on OEM ex-works.

A mango farm in the Dominican Republic:  agriculture is a significant sector for diesel generator sets.

Major Markets


Out of 44 territories in Latin America, including islands, the following top five markets account for just over 60% of the 2023 market opportunity for diesel generator sets:



Top 10 markets account for 82% of the overall regional market and thereafter the opportunity quickly fragments among very many smaller markets.

2023 Latin America Diesel Generator Set Opportunity 

by Top Markets (US$ m)

Source:  Genstat from Parkinson Associates.  Values based on OEM ex-works.

Key Market Sectors


In Latin America, the telecoms sector is a major operator of diesel generator sets which are commonly used in remote regions where there is no grid connection or where there are significant power outages.  When it’s time for replacement, many operators are now actively considering  more efficient hybrid generator sets, lithium batteries and renewables.  However, there are still a significant number of active generator sets, operating mainly for prime or high hours standby. 


There is a small but active data center sector, mostly consisting of colocation operators. Brazil is the most significant host country. 


Latin America is a major producer of raw materials.  Mining is a very significant sector, attracting up to 20% of investment into the region, and is poised for substantial growth:  Chile possesses 60% of the world’s known lithium reserves, a critical component of EV batteries.  Mexico, Peru, Brazil and Argentina also have significant mining industries.  


Mines are major users of electricity and because they are usually located in remote regions, a connection to the grid is often not feasible.  Diesel generator sets usually provide most of the power, around 70%, at Chile’s mining sites,  diesel being preferred over natural gas because it is less volatile, more easily stored and more accessible.  


Agriculture is a significant commercial sector and often heavily reliant on generator sets, based mostly in remote rural regions where electricity supply is vulnerable to outages.  


Photovoltaic panels in the Atacama Desert, Chile. Increasingly, the mining sector is looking towards renewables to reduce its carbon footprint and cut costs.  

Players in the Market

Latin America is a relatively competitive market, with well-established local manufacturers, mainly in Brazil and Mexico, but also in Peru, and many global manufacturers have a manufacturing presence in the region. 

Below 1,500 kVA, competition is fragmented, with global players competing alongside regional packagers, based mainly in Brazil and Mexico. Regional packagers account for around 40% of the opportunity, with most of the balance made up of imports from global players. 

At higher power ratings, global players dominate, although there is evidence that regional packagers are developing expertise with larger generator sets.

The Future

At face value, Latin America is a promising market for diesel generator sets.  Although there is significant utility-generated renewable energy, with plenty of resources to grow this much further, the grid is vulnerable too.  Hydropower is often exposed to regular and persistent drought and grids must navigate and withstand challenging terrain and environmental conditions.  

There is also political volatility in some countries, which impacts on electric utilities and in others, grids are often under extreme pressure to meet growing demand.  

A Strong Push for Renewable Energy

Given the region's tilt towards renewable generation at utility level and its abundant solar and wind generation potential, expect Latin America to embrace forms of renewable power generation more quickly than most other regions.  

Increasingly the region's large mining sector is looking away from generator sets and towards renewables / storage. Mining companies are taking much greater interest in their environmental footprint and the costs of power generation.  Many are looking more closely at renewable energy, often as part of microgrids.  Expect this change to accelerate rapidly in the next 5 – 10 years, driven as much by economics as by sustainability credentials.  

Alongside Diesel Generator Sets

There remains a growing need for reliable electric power across the region and the likelihood is that all forms of power generation will be in the mix for the foreseeable future.  

More widely across the region, expect usage of renewable power generation to grow alongside diesel generator sets. In the commercial and agricultural sectors, especially in more remote regions, diesel generator sets will continue to have a viable role to play, at least through the 2020s and well into the 2030s.  

Although relatively small, the data center sector will continue to grow.  For the foreseeable future, data center operators in Latin America will have an interest in generator sets, but this is not likely to offset a continuing overall regional decline in the market for larger diesel generator sets.  

Wind Turbines in the Atacama Desert, Chile.

Insights on Opportunity for Producers of Diesel Generator Sets

To find out more about this study, contact us at at enquiries@parkinsonassociates.com

Parkinson Associates publish an opportunity database, Genstat, available quarterly and annually, for diesel generator sets, split by 12 power bands for every country.  Click here to find out more.

To find out more about our research in the diesel generator set industry, click here  

Download this article as a pdf

Latin America Market Apr 24.pdf