Insight into Operating Hours of Diesel Generator Sets
March 2025
The term “standby” is often applied to diesel generator sets, but it’s a vague descriptor. One person’s idea of standby usage might be less than 20 hours a year. While someone in another part of the world might see it as 2 or 3 hours a day, adding to 1000 hours a year or more.
If you’re a producer or distributor of diesel generator sets, looking at usage and its extent is important.
And it will strongly influence how products are designed, supported and marketed.
A Global View of Generator Set Usage
Diesel generator sets are ideal for short term emergency or standby power applications to avoid costs or risks associated with power outages.
This means that many are bought for risk mitigation, “just in case”, with a possibility that they will see valuable use at some point.
So it's no surprise to find that most diesel generator sets are used quite lightly.
Worldwide, by volume almost 60% of generator sets fall within the common standby definition of 500 hours a year, with around a third used for less than 150 hours a year (most of these will barely operate at all).
In value terms, however, around 80% of the $ market opportunity is accounted for by generator sets operating for less than 500 hours a year, with almost 60% of the $ opportunity accounted for by units operating fewer than 150 hours a year.
This has been driven by the recent boom in generator sets at higher power ratings, which can sell at several hundred thousand dollars each. We'll look briefly at this below.
2024 Annual Usage of Diesel Generator Sets Globally
All Power Bands > 7.5 kVA

Source: Genstat from Parkinson Associates. 2024 forecast based on Q1-Q3 data plus forecast for Q4.
Global Opportunity for Diesel Generator Sets by Annual Usage
All Power Bands > 7.5 kVA, US$ Billions

Source: Genstat from Parkinson Associates. 2024 forecast based on Q1-Q3 data plus forecast for Q4.
Strongest Growth in Light Standby Usage
Over the last 4 - 5 years, most market growth has been in diesel generator sets purchased for light usage, in countries where utility power supply is reliable.
This points to growth in critical power applications, market sectors where the cost of a generator set is strongly justified by offsetting the risk of power loss.
60% of $ market growth from 2020 - 2024 has been in units operating for less than 150 hours a year.
And 80% of $ market growth from 2020 - 2024 has been in units operating for less than 500 hours a year.

The market for diesel generator sets is growing fastest in countries where utility power is very reliable but even a low risk of outages is considered unacceptable for some applications.
Share of Global $ Opportunity for Diesel Generator Sets by Annual Usage > 7.5 kVA
Worldwide, All Power Bands > 7.5 kVA

Source: Genstat from Parkinson Associates.
2024 is a forecast based on Q1-Q3 data plus forecast for Q4.
Regions Relative to Each Other > 7.5 kVA, 2024

Annual Usage 7.5 - 1500 kVA
Low Usage
At ratings between 7.5 - 1500 kVA, around 40% of the global market by value is accounted for by very low hours standby usage and 80% of this is in North America, Europe, Middle East and China.
In cases where there is higher usage in these regions, it's usually seen in rental and construction sectors and power-intensive industries such as mining or oil & gas exploration in remote regions, where generator sets may operate for prime power.
Higher Usage
Around 30% of the world market is accounted for by diesel generator sets operating for 1,000 hours a year or more. A common denominator across these regions is demand for electricity far outstripping supply, often combined with long-term underinvestment in grid generation and transmission & distribution.
In many of these regions, particularly in parts of Africa or the Middle East, it's not unusual for diesel generator sets to operate two or three hours a day every day. In extreme cases, for example in Lebanon, many generator sets operate almost continuously.
In these higher usage regions, brands of generator sets and engines are often well known. There is a strong and profitable market for parts and service and most major brands have well-established distribution networks to support customers, who are usually businesses. There's also a thriving market for will-fit parts, supported by a large number of independent service agents.
2024 Annual Usage of Diesel Generator Sets Globally 7.5 - 1500 kVA
Based on US$ Opportunity

Global Opportunity for Diesel Generator Sets by Annual Usage
Power Bands 7.5 – 1500 kVA, US$ Billions

Source: Genstat from Parkinson Associates. 2024 forecast based on Q1-Q3 data plus forecast for Q4.
Share of Global $ Opportunity for Diesel Generator Sets by Annual Usage 7.5 - 1500 kVA
Worldwide 7.5 - 1500 kVA

Source: Genstat from Parkinson Associates.
2024 forecast based on Q1-Q3 data plus forecast for Q4.
Regions Relative to Each Other 7.5 - 1500 kVA, 2024


Lagos, Nigeria. 70% of businesses in Nigeria own a diesel generator set and typical annual outages in the country are more than 4,000 hours.
Annual Usage > 1500 kVA
At ratings above 1500 kVA, around 80% of the world market by value is accounted for by diesel generator sets operating for less than 150 hours a year.
Almost three quarters of this light standby part of the market is accounted for by North America and Europe, both of which have relatively reliable utility power.
Data centers, healthcare, banking and critical production processes or critical infrastructure are key sectors. Diesel generator sets are bought to offset the risk of power outages of any kind, even if this risk is very low.
This aversion towards power outages of any duration has driven very strong demand for diesel generator sets. And this is likely to continue for the foreseeable future.
Although this part of the market is dominated by the large premium global OEMs, with demand substantially exceeding supply, we're seeing evidence of other players seeking a foothold. Suppliers of generator sets offering shorter lead times are attractive to many customers and some may even be able to attract a price premium.
2024 Annual Usage of Diesel Generator Sets Globally > 1500 kVA
Based on US$ Opportunity

Global Opportunity for Diesel Generator Sets by Annual Usage
Power Bands > 1500 kVA, US$ Billions

Source: Genstat from Parkinson Associates. 2024 forecast based on Q1-Q3 data plus forecast for Q4.
Share of Global $ Opportunity for Diesel Generator Sets by Annual Usage > 1500 kVA
Worldwide > 1500 kVA

Source: Genstat from Parkinson Associates.
2024 forecast based on Q1-Q3 data plus forecast for Q4.
Regions Relative to Each Other > 1500 kVA, 2024


A semiconductor facility in China. Data centers and critical manufacturing processes are strong growth drivers for diesel generator sets at higher power ratings.
What This Means for Producers
With almost 60% of the $ opportunity for diesel generator sets focused on units operating for less than 150 hours a year and 80% for less than 500 hours a year, and this part of the market growing most rapidly, there are some implications for producers.
We see them as:
Improving power density of generator sets and offering the same or more power for the product footprint.
A more competitive market for consumable parts.
Opportunity for digital / monitoring services around generator sets.
Product Design and Engineering
Many diesel generator sets are designed for long operating hours. There are units with 40 - 50,000 hours of usage that are still good for more.
But lifetime product costs and long operating hours don't matter to customers whose generator set is sitting unused most of the time. They're more likely to take a greater interest in upfront costs. With this in mind, we're seeing more OEMs focusing on the package cost of generator sets: greater power density with more power from the same or smaller product footprint. Some OEMs are producing generator sets with strictly time-limited emergency standby power ratings, designed for very light usage.
Product Support
Because many lighter users in regions like North America and Europe are buying for a business, or for their employer, and often buying generator sets at higher power ratings as part of a more complex project, they're likely to be very risk-averse in making their buying decision.
In practical terms, this means they're looking for a supplier who can handle both engineering and financial risk, with strong project management and product support capability. A supplier who can provide product / installation information and data that are accurate, timely and of good quality. And if the supplier has a strong and well recognized brand name, so much the better.
This often places the large global premium OEMs in a strong position.

Many customers are looking for a supplier who can manage both engineering and financial risk.
Product Support After the Sale
Less product usage means fewer profitable parts sales and lower servicing revenue after the sale. But there are still product support opportunities.
These lighter users of generator sets aren't likely to have the same level of product familiarity as an operator who is running a unit for several hours a day every day. So there's often a need for local support, training and some hand-holding.
In the past, there were times when some owners of generator sets would call their local distributor or OEM every time they needed to power units up and ask them to do it for them. Today this a bit old-school. You're more likely to see distributors or OEMs offering monitoring services for generator sets - lifting the burden of maintenance worry off the customer altogether and working together with the customer to monitor and operate the generator sets.
In this way, issues can often be identified before they become problems. If the generator set is for a critical application, this can be a very attractive offering.

Remote monitoring services can lift the burden of maintenance worries from customers.
In regions where product usage is higher (~30% of the world market is accounted for by usage above 1000 hours a year), there's still a substantial parts opportunity.
We estimate the population of diesel generator sets above 7.5 kVA operating for more than 1000 hours a year is around 1.5 million units of which a third is in India and another third in Africa and Middle East.
Although the parts opportunity is huge, it's also very competitive. When marketing parts, producers of generator sets compete with suppliers of major branded components and also with a large range of low cost will-fit parts suppliers. And we see this competitive intensity growing.

There is still a substantial market for parts but it's very competitive.
Insights on Opportunity for Producers of Diesel Generator Sets
To find out more about this study, contact us at at enquiries@parkinsonassociates.com
Parkinson Associates publish an opportunity database, Genstat, available quarterly and annually, for diesel generator sets, split by 12 power bands for every country. Click here to find out more.
To find out more about our research in the diesel generator set industry, click here
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