2023

Half-year view of the market for diesel generator sets

October 2023

In 2023, many OEMs of diesel generator sets have reported record revenues.  

With industry data from Q1 and Q2, we take a look at the numbers.  

Potentially a Record Year

The year 2023 has been shaping into a record year for the diesel generator set industry.

Now that half-year data is gathered and analyzed, the market is showing growth of 15% over 2022 H1, with a record quarter in Q1.  


Global Opportunity for Diesel Generator Sets > 7.5 kVA

(US$ Billions)

Source:  Genstat from Parkinson Associates.  Values based on OEM ex-works.

Growth Across Power Bands

The most striking feature in the 2023 market numbers is the spike in demand for the 7.5 - 250 kVA band in Q1.  Much of this is attributed to generator sets supplied to Ukraine and removing it from the picture gives an underlying global growth rate of 8 - 10% for the power band, which is likely to be more representative for the year as a whole.  

The 251 - 750 and 751 - 1,500 kVA power bands see a  similar picture with half-year growth of 12 - 15% but underlying growth of 7 - 10%.

Strongest underlying growth remains in higher power bands, 1501 - 3000 kVA and particularly above 3000 kVA where 2023 H1 is around 18% higher than 2022 H1.  Q1 was particularly strong at these ratings, with a slight softening in Q2 to levels which are admittedly still high.  In North America, where around half of the world's hyperscale data centers are located, growth levels at these power bands are significantly higher.  

Quarterly Global Opportunity for Diesel Generator Sets by Power Band

(US$ Millions)

Source:  Genstat from Parkinson Associates.  Values based on OEM ex-works.

Growth Across Regions

Globally the strongest underlying growth through 2022 and 23 is in:


Quarterly Opportunity for Diesel Generator Sets > 7.5 kVA by Region

(US$ Millions)

Source:  Genstat from Parkinson Associates.  Values based on OEM ex-works.

2023 Full Year

In 2023 H1, the overall global industry has shown growth of 15% versus the same period in 2022.  

Across the full year, 2023 is likely to see market growth closer to 10%, partly because Q1 was an exceptional quarter, particularly in Europe, and partly because the rest of 2023 will be compared with relatively strong Q3 and Q4 market numbers in 2022.  

North America and South East Asia are likely to outperform the global market together with power bands above 1,500 kVA and particularly around 3,000 kVA.  

OEMs which have a strong presence in these faster-growing regions and power bands are likely to feel the benefit.   

2023 is likely to be a strong year for generator sets installed at data centers.

Insights on Opportunity for Producers of Diesel Generator Sets

To find out more about this study, contact us at at enquiries@parkinsonassociates.com

Parkinson Associates publish an opportunity database, Genstat, available quarterly and annually, for diesel generator sets, split by 12 power bands for every country.  Click here to find out more.

To find out more about our research in the diesel generator set industry, click here  

Download this article as a pdf

2023 Q2 Oct 23.pdf